Everything we do is a statement. A statement of spirit, culture, personality, intent and in todays culture - brand. Your brand is a collection of references within a persons recollection of your work - be it - a creative style - an attitude - a colour or method - a relationship to market or association with a particular model or associated brand. Either way it's about 'how' people remember your work. Print is a great way to be remembered or a great key to have them remember more - as people envision graphically.
At Screenhaus we see a print on fabric as having a major impact on a finished product. Atleast as powerful as fabric, cut, assembly, embellishment or in many cases more. A print can be the immediate magnet that draws someone across a store floor to a garment - from here it is usually a combination of look, feel and fit.
A print can either be the entire piece or a panel or part - the'rock star' of a garment - the cushion in the room that makes the sofa work - the expression piece. A print can hold within it 'the meaning' or purpose of garment - it can also break up your space or contrast another piece. It can have the splash of a leopard skin or the rigidity of a stripe, or softness or joy of a dot - it can challenge or comfort - or emblazon a message - exploring with the limitations of teh art - colour, light, form, rhythm and space ... it's an accessible and immediate real way to enter the market with something unique ... something that no-one else has done in such a way that it is truly a statement of intent - your intent....
When you think about it - it's a totally fresh palette ... in an industry that is in constant revolution.
Because it's hard. This may sound strange - but because it is hard, or atleast you require certain skills, vision and experience to make it accessible - it's not easy. The market is awash with placement prints and transfers - sitting, usually dead centre of a shirt, almost as an after thought. A yardage is something that is planned at inception of a design and inception of a collection. It is part of the plan - part of the motive - part of the cut - part of the marketing and is a very purposefull deliberate design.
Make your mark